Start with the right ingredients

When you want to make something a success, it’s important to start with the right ingredients. You don’t decide to bake a cake and then proceed to mix random elements together that were laying around the kitchen. You precisely use the right amount of each ingredient. A great website is fundamentally the same. Find a successful recipe and then use the best ingredients your can afford. Here is my recipe for a successful website.

• Open Source CMS (Content Management System) – I recommend WordPress
• Beautifully designed theme (graphics behind the CMS)
• Static Content (times, locations and company info that does’t change often)
• Blog (easily updated content to site, informal first person addressing readers)
• Social Media Integration (Facebook, Twitter, Youtube and a blog, all rolled together)
• Analytics and Tracking (understanding who finds you and how)

The icing on the cake…

• Google and Facebook Advertising
• A Social Media Strategy
• Online Shopping, Purchases, and Membership

And just like making a good cake, the  resources involved are not terribly expensive, but the expertise involved in putting them together is priceless. That’s where the Edmond Technology Cooperative comes in to help. We integrate free and cheap software to give you a high end solution at the most affordable prices.